Second and Final Draft of Information Label

In response to House Proud, I question why Art and Design are defined as practices independent of each other. I aim to encourage a dialogue between the terms through a drawing that combines my own visual vocabulary with the language of flat-pack furniture instructions.

The drawing adopts a logical flow, becoming methodical and systematic in its realisation, while the rigid flat-pack language has become malleable and fluid once its function is removed.

Originally Amazon delivery packaging, the paper used is generally considered as disposable. By working on found or recycled materials, the ethos of my practice echoes BROKE’s stance on sustainability and ‘make-do-and-mend’ policy. Reconsidering the potential and function of materials and challenging our consumption of design, are key concerns of this piece.

The dimensions of the packing paper assumes a wallpaper format and thus, combined with the designed element of the drawing itself, reconfigures a conceptual drawing into something that could potentially function as wallpaper design. However, the hand-drawn element and absence of printing processes may lead to the conclusion that this is an artwork in its own right and should be displayed singly as such. Whether this piece is an example of both art and design is contradictory in nature: it is both, one or the other and neither simultaneously.

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I also need to think about how this is going to be displayed as a sign, such as the dimensions it needs to be, what type of text and its size and also whether or not to include the BROKE logo. I feel it would be better to create our own layout separate to that of the one MAG adopts to label their work, as we are a separate company and it would look more professional to have a unanimous coherent voice in all aspects of the evening, including things like the texts and layouts.

Notes from meeting: