I decided to create the label on Photoshop rather than on something like Word or Publisher as it allows me to create a document to exactly the dimensions I wanted, which is h:21cm and w:15cm. It meant I could also use a font as close to Helvetica as possible, as that is what is being used for the publication. I played around with the layout quite a bit, placing the logo in different places and trying different spacing until I felt it looked right. I also consulted the rest of the group over Facebook so as to have their input on what they thought looked best as was most succinct with the event as a whole.
In the end, I went for size 12 Arial font for the main body of the label and 16, bold italic for the title of the piece, which I chose to put first rather than my name, which was something I did borrow from the labels already present in House Proud.
The group was unanimous in deciding that the logo was best placed in the middle of the top edge of the label, as that layout had been used previously by another member of the team on their workshop label/sign.I am really happy with the outcome. I feel it looks professional, contemporary and fresh and I am looking forward to seeing how it will look alongside my work in the gallery. One criticism I would make is that there might be too much writing for the size 12 font, and if the font were any smaller it would be difficult to read. I feel that I chose the lesser of two evils by not condensing the text anymore and losing important information, as opposed to having slightly more room around the sides of the text and the tone of the information feeling rushed and clipped.




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